• An Interactive Online and On-demand Class
• A Customized Guidebook
• 1 Hour of One-on-One Coaching
• A Toolkit Curated Specifically for this Bundle
How to analyze all that you learn to be able to see opportunities that were hidden to you
How to gather and understand your customers' needs and wants
How to analyze and understand your market
How to collect all the data you need to really understand your universe
1. About Your Business selects where you want to go with your business and explores your business Strengths, Weaknesses and Values. This creates a foundational understanding of your starting point.
2. Looking for New Business outlines five tools to find new business through your current customers and operations. This is achieved partly through revealing customer interviews and analyzing what customers want.
3. Identifying Customers and Value Propositions outlines five tools to find new business through your current customers and operations. In this class, you'll learn to profile your customers, organize them into segments and pair them with your value propositions.
4. Understanding Your Market Environment leads you through researching, analyzing, understanding and identifying your market to reveal new opportunities and customers. Find out if your market is larger or smaller than you thought it might be.
5. Revelations From Your Journey gathers all the information you've collected to see what it has to show you. This is where the light bulbs go off and you'll begin to really think differently. Prepare for some suprises!
6. Actions to Grow Your Business concludes the class with determining the actions you'll take in your business based on everything you've learned. Congratulations on arriving at thinking differently to make changes!
Kudos for creating an engaging and practical course, starting with a straightforward approach to developing customer profiles- an essential exercise you mus...
Read MoreKudos for creating an engaging and practical course, starting with a straightforward approach to developing customer profiles- an essential exercise you mustn't skip. It's not cute or over complicated. The section on enlisting the help of vendors in marketing development was outstanding- I haven't seen that anywhere else. This tracks with LBI's theme of creating partnerships and community as a natural part of being an owner- which is a small business's competitive advantage over corporate behemoths. And Rebecca is such a knowledgeable moderator!
Read LessThe course helped shift my thinking and reminded me of the core of our product and how we can get to new markets. The reflective analysis helped me discover...
Read MoreThe course helped shift my thinking and reminded me of the core of our product and how we can get to new markets. The reflective analysis helped me discover overlooked potential for my business. The frameworks were clear, actionable, and rooted in business realities. I appreciate how it moved beyond tactics and instead asked me to rethink my approach. If you feel stuck in the daily routine and missing the bigger picture, this course delivers!
Read LessI just completed this course as a member of a cohort. The course included this virtual learning component as well as weekly discussions around our individual...
Read MoreI just completed this course as a member of a cohort. The course included this virtual learning component as well as weekly discussions around our individual discoveries and integration into our business. The virtual lessons were short and to the point. I loved how there were opportunities to enter notes within the lesson and then print out your own course handbook including my own notes at the end of the course. Another great feature was the guided roadmap that we updated at the end of each lesson. This completed roadmap has given me a sense of clarity and direction in where I want to go to further enhance my business. The resources included at the end of each lesson are plentiful and incredibly useful. By far the best component was the weekly conversations with peers, Vicky Valdez and Rebecca Melancon! Thank you Rebecca and Vicky for an enlightening 8 weeks!
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